Wednesday, February 04, 2009

As If Things Weren't Bad Enough

Unemployment in Spain has now increased by around a million people in the last 12 months, with a horrifying increase of around 200,000 in January alone. Over at the Partido Popular, where they are still struggling to concentrate on anything except their own internal problems, they have shown an inventive approach to graphical representation of the issue. Take a look at the photo below, where the PP's parliamentary leader - Soraya Saénz de Santamaria - rails against the government over the number of unemployed.

Now unemployment may have increased by almost 50% in a year but looking at Soraya's chart you would imagine that the increase was nearer 300%. Saénz de Santamaria is employing a technique that the PP pioneered during the televised debates between Zapatero and Rajoy in last year's election campaign. Even if the difference between two figures is quite small, the idea is to exaggerate it enormously so that the visual effect suggests a much greater effect. It didn't work very well during the election campaign, mostly because of Rajoy's unique presentational style.

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